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AIM Solder Appoints Sergio Paulo Rodrigues as Regional Sales Consultant for Brazil

04/03/2024 | AIM Solder
AIM Solder, a global leader in solder assembly materials for the electronics industry, is thrilled to announce the appointment of Sergio Paulo Rodrigues as the new Regional Sales Consultant based in São Paulo, Brazil.

Delvitech Appoints Mr. Paul Tartaglia as North America Country Manager

02/06/2024 | Delvitech
Delvitech, a leading global technology company specializing in artificial intelligence-based automated optical inspection (AOI) solutions for the printed circuit boards (PCBs) assembly and electronics manufacturing industries, is pleased to announce the appointment of Mr. Paul Tartaglia as its North America Country Manager.

Maggie Benson’s Journey: Truth Revealed, Balance Restored

12/06/2023 | Ronald C. Lasky -- Column: Maggie Benson's Journey
A meeting is transpiring at Ivy University, analyzing the cost of ownership calculations between Excel’s component placement machines and Pinnacle’s. In his analysis, Hal “Halitosis” Lindsey, the gruff salesperson from Excel, has demonstrated how Excel machines have a lower cost of ownership. Ivy U. student Paul LaCroix agreed with this analysis, and then shared his explanation of how the more expensive Pinnacle machines have a better profitability potential.

Maggie Benson’s Journey: The Big Reveal

11/01/2023 | Ronald C. Lasky -- Column: Maggie Benson's Journey
Editor’s note: Indium Corporation’s Ron Lasky continues this series of columns about Maggie Benson, a fictional character, to demonstrate continuous improvement and education in SMT assembly. In this episode, Salesman Hal confidently gives his presentation on the cost to install a new assembly line at Benson Electronics. But student Paul has been doing some calculations of his own, much to everyone’s surprise.

Maggie Benson’s Journey: What Is the Profit Potential?

09/22/2023 | Ronald C. Lasky -- Column: Maggie Benson's Journey
Editor’s note: Indium Corporation’s Ron Lasky continues this series of columns about Maggie Benson, a fictional character, to demonstrate continuous improvement and education in SMT assembly. In this installment, Paul LaCroix tests his math skills in determining how much to spend on a component placement machine and what his earning potential might be.
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